Public Relations Experience

Media Relations Consultant, 10-07-Present

• Placed an average of 3-8 placements per week in local and national radio, television and newspaper media outlets
• Create angles and write pitches to integrate clients’ message points into news coverage

Miller, Geer, Arizmendez, Inc.

Account Supervisor, 9/97-8/07

• Plan and organize all promotional campaigns and public relations activities for clients. Clients include Southern California and Arizona hospitals, non-for-profit organizations, women’s healthcare foundation, the largest fireworks company on the west coast, and skin care companies
• Strategize with corporate executives to meet long-range public relations objectives that support the organizations’ goals
• Use self-written client-approved publicity materials to pitch reporters and editors; coordinate media coverage for fundraising events and other publicity opportunities
• Conceptualize and develop news angles and press materials to integrate clients’ key message points into news
• Represent clients at public events and media interviews
• Cultivate and maintain close relationships with reporters, planning desks and editors as well as clients
• Manage client portfolios in excess of $1 million in annual revenue
• Manage staff of five account executives and account coordinators
• Create talking points and instruct clients on message development
• Author and design collateral materials for clients to include; brochures, flyers, advertisements, press releases, pitch and business letters
• Successfully pitched television, print, radio and internet media outlets, earned placements that reached tens of millions readers and millions of viewers in local, national and international media

Journalism Experience

Fairbanks Daily News-Miner

1/08-5/08

• Wrote play reviews and feature stories for Alaska’s second largest daily newspaper

Long Beach Magazine

Lead Writer, 12/04-Present

• Write cover stories and feature articles for the premiere magazine of California’s fifth largest city. Arranged for celebrity cover stories including Cameron Diaz and her sister Chimene Armstrong, Snoop Dogg and Billie Jean King. Topics include health, beauty, well being, local hot spots, upscale clothing boutiques, restaurants, local charities international travel, local personalities, and Hollywood celebrities
• Also write profiles and feature stories for sister publications including North Valley Magazine (Phoenix, Arizona) and Canada-based Vancouver View Group including Vancouver View, Yaletown View and Kitsilano View magazines

Coastal Scene Magazine

Lead Writer, 4/07-8/07

• Wrote and contributed well-researched 1500- to 1800-word cover stories about community landmarks and profiles celebrating local personalities
• Worked closely with editor to develop story ideas showcasing with inspirational stories for each issue of a monthly local lifestyle magazine published by the Long Beach Press-Telegram daily newspaper
• Writer-at-large, submitting articles and cover stories to San Pedro Magazine

Newsroom Intern

• KABC-TV Channel 7 (Los Angeles ABC affiliate) (9/03-12/03)
• KNBC-TV Channel 4 (Los Angeles NBC affiliate) (6/03-8/03)
• KVEA-TV Channel 52 (Los Angeles Telemundo affiliate) (10/02-5/03)

Education

College of Eastern Utah – Price, UT

A.S., Journalism, 1994-96

• Editor-in-chief for college newspaper, The Eagle, with a circulation of 2000
• Earned two–year full tuition journalism talent scholarship, 1994-96
• Awarded “Outstanding Journalism Student” for the Department of Communications, 1996

University of Alaska – Fairbanks, AK

Attended 9/2007-5/2008

• Enrolled in print, new media and broadcast journalism classes

Weber State University – Ogden, UT

B.S., English Literature, April 2009

• Campus affairs editor of University’s student newspaper, The Signpost, with a circulation of 4500, 1996-1997